TLC SEO: The Linking Man's Blog

Archives for April 2013

Link Building for Startups – Find Unlinked Brand Mentions at Scale

When you start working with a new client, sometimes you have to educate their internal marketing teams about the value of link building. If done correctly, there is potential to create a link building machine inside the core of a savvy marketing department.

It’s key to educate your clients moving forward, but what about all that press from before SEO became a priority? There may be sites out there that have interviewed your clients, hosted them for events, written about their products – and they aren’t all linking over.

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Image via Flickr User DavidShutter

This methodology, although intricate, will allow you to:
  • Automate prospecting for all unlinked brand mentions and any C-level write ups.
  • Automate determining which prospects are most likely to link over.
  • Track high level influencers who have featured your client before and are likely to do it again. 
  • Reach out to mid level sites that are likely to link over. 

[Read more…]

Competitive Analysis Hack: Find Blogs Linking to Your Competitors

Building links on sites that publish content on a regular basis is easier than having someone change hard coded content. Blogs need to publish on a regular basis or they will lose their audience.

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Luckily, you can find most of the blogs linking to a competitor using Screaming Frog. [Read more…]