When you start working with a new client, sometimes you have to educate their internal marketing teams about the value of link building. If done correctly, there is potential to create a link building machine inside the core of a savvy marketing department.
It’s key to educate your clients moving forward, but what about all that press from before SEO became a priority? There may be sites out there that have interviewed your clients, hosted them for events, written about their products – and they aren’t all linking over.
This methodology, although intricate, will allow you to:
- Automate prospecting for all unlinked brand mentions and any C-level write ups.
- Automate determining which prospects are most likely to link over.
- Track high level influencers who have featured your client before and are likely to do it again.
- Reach out to mid level sites that are likely to link over.