TLC SEO: The Linking Man's Blog

Scaling Content Gap Analysis with SEMrush

Content Gap Analysis can be an intricate and exhaustive process. But with a little excel work and a few SEMrush exports, you can do it in a matter of minutes. It’s almost summer, so let’s use grilling blogs as the example:


scaling content gap analysis

Image via Flickr user dbgg1979

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Link Building for Startups – Find Unlinked Brand Mentions at Scale

When you start working with a new client, sometimes you have to educate their internal marketing teams about the value of link building. If done correctly, there is potential to create a link building machine inside the core of a savvy marketing … [Continue reading]

Competitive Analysis Hack: Find Blogs Linking to Your Competitors

Building links on sites that publish content on a regular basis is easier than having someone change hard coded content. Blogs need to publish on a regular basis or they will lose their audience. Luckily, you can find most of the blogs linking … [Continue reading]

How To Scale Link and Citation Prospecting

I love the idea of scraping.... but I just can't do it. I've sat through presentations from Annie Cushing and Eppie Vojt, and I still can't do it. I've had Ethan Lyon sit me down, and try and teach me - but it doesn't sink in. I don't do much intense … [Continue reading]

Using Graceful Degradation to Prospect for Widget Footprints

Giveaways are a solid deep link strategy for e-commerce that helps raise brand/product awareness, and my preferred method of moderation is Rafflecopter. With Rafflecopter, people that sign up for your giveaway earn points by sharing information about … [Continue reading]

Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

Lead generation is difficult in any vertical, but it gets particularly tricky when it relates to health and medicine, where sites like Wikipedia, WebMD and Mayo Clinic dominate the results. We’ve been working with the search marketing team at … [Continue reading]

What’s Your Landing Page’s Unique Ranking Proposition?

A site I've been working with took a rankings and traffic hit from the 12/13 phantom update. I spent a lot of time trying to get to the root of the issue, analyzing what exactly this non-update was targeting. Eventually I realized I was never going … [Continue reading]

Link Prospecting with Pivot Tables

I have a lot of tools in my SEO toolbelt, but I only consider a few of them to be absolutely necessary - Link Prospector from Garrett French is one of them. LP takes all the grunt work out of advanced queries and scraping SERPs. But just like when … [Continue reading]

Scaling Internal Link Building with Screaming Frog & Majestic

I have a tool crush on Screaming Frog. I consider it one of the keys to scalability and I don't know what I would do without it. Dan Sharp deserves a medal because his tool has saved SEOs countless hours of manual work. Screaming Frog can be used for … [Continue reading]

Finding Link Directories in a Post Penguin World

Update: 10/28/2013 - A lot has changed, I would not try this strategy anymore. Use at your own risk.    I am not a fan of directories. They don’t feel like something Google would want you to do, but – they aren't against the rules (yet) … [Continue reading]